Privacy Policy

Sky Shapes — Gleeful Moment Games LLC

Last Updated: August 22, 2026

Introduction

This privacy policy describes how Gleeful Moment Games LLC, a Texas limited liability company ("we," "us," or "our"), handles information in connection with the mobile application Sky Shapes ("the App"), available on the Google Play Store and Apple App Store.

By using the App, you agree to the practices described in this policy. If you do not agree, please do not use the App.

Information We Collect

Sky Shapes is a puzzle game. We do not require account creation or login, and we do not directly collect personal information such as your name, email address, or phone number. The App can show advertisements supplied by Google AdMob — see Advertising (Google AdMob) below for what that involves and how to limit it.

However, the App uses Google Firebase Analytics, which automatically collects certain usage and device data, including:

• App usage data: Session duration, screens viewed, in-app events (such as level completions), app opens, and crashes.
• Device information: Device model, operating system and version, screen size, language, and country/region (derived from IP address).
• App instance identifiers: A randomly generated ID assigned to your app installation, used to count unique users. This is not tied to your personal identity.

This data is collected to help us understand how the App is used, identify technical issues, and improve the player experience. We do not collect names, email addresses, phone numbers, precise location data, payment information, or any other personally identifiable information.

Marketing Attribution (AppsFlyer)

To understand which of our marketing efforts lead people to discover the App, we use AppsFlyer, a mobile measurement and attribution service. We run promotional campaigns for the App (for example on the app stores and social networks), and AppsFlyer helps us measure how well those campaigns work. This is separate from the advertising shown inside the App, which is described in the next section. Through the AppsFlyer SDK, the following is collected:

• Install & engagement data: App installs, app opens, sessions, and basic device and connection information (device model, operating system and version, IP address and the country/region derived from it).
• Advertising identifier: On Android, the Google Advertising ID (GAID) — a resettable identifier used to attribute an install to a marketing campaign. On iOS, the IDFA — but only if you allow it when the App shows Apple's App Tracking Transparency prompt. If you decline, or have not been asked, no IDFA is collected and attribution relies on Apple's privacy-preserving SKAdNetwork and aggregated statistical modelling instead.
• Attribution data: The marketing source, campaign, and similar non-identifying touch-point details (if any) associated with your install. Installs that do not come from a campaign are simply recorded as organic.

This attribution data is associated with the same random app-instance identifier described above so we can see, in aggregate, which campaigns bring engaged players. It is used only to measure and improve our own marketing — not to build an advertising profile of you.

Advertising (Google AdMob)

The App uses Google AdMob (the Google Mobile Ads SDK) to show advertisements. Two placements exist: an occasional full-screen interstitial ad between levels later in the journey, and an optional rewarded ad you can choose to watch in exchange for an in-game benefit (extra hearts to continue a level, or an extra hint). Rewarded ads are never forced — nothing happens unless you tap to accept. Through the Google Mobile Ads SDK, the following is collected:

• Device and advertising identifiers: On Android, the Google Advertising ID (GAID) and app set ID. On iOS, the IDFA — but only if you allow it when the App shows Apple's App Tracking Transparency prompt. If you decline, no cross-app advertising identifier is collected and a device identifier bound to this app or to us may be used instead.
• IP address: Used to estimate the general (city/region-level) location of the device. We do not request or receive precise/GPS location.
• Ad interaction data: Which ads were requested, shown, viewed, clicked or dismissed, and basic ad-performance timings.
• App and device information: Device model, operating system and version, app version, and app-performance signals such as launch time and hang rate.

This data is used to serve ads, to apply frequency capping (so the same ad, and ads in general, are not shown to you too often), to measure ad performance, and for fraud and invalid-traffic prevention. Google acts as our ad-serving vendor for this purpose. Google's handling of the data is governed by Google's Privacy Policy and described in How Google uses information from sites or apps that use our services and on Google's Advertising privacy page. The ad technology partners that may be involved in serving ads through AdMob are listed in Google's ad technology partners documentation.

On iOS, you choose whether ads are personalised. The App shows Apple's App Tracking Transparency prompt. If you allow tracking, the IDFA may be shared with Google and its ad technology partners, and ads may be personalised using a profile built from your activity in other companies' apps and websites. If you decline — or simply never answer — no IDFA is collected and ads are served on a non-personalised (contextual) basis instead. Your choice does not change how many ads you see, only how relevant they are. Because allowing tracking involves linking data across companies, the App declares Device ID as “used for tracking” on the App Store. You can change your answer at any time in Settings → Privacy & Security → Tracking.

Your choices:

• Android: You can reset or delete the advertising identifier, and opt out of ads personalisation, at any time from your device's Settings → Privacy → Ads (wording varies by device). Deleting the advertising ID stops it being available to the App.
• iOS: You can grant or withdraw tracking permission at any time in Settings → Privacy & Security → Tracking — either for this App alone or for every app at once. Withdrawing it stops the IDFA being available to the App and returns ads to a non-personalised basis. You can also review Settings → Privacy & Security → Apple Advertising on your device.
• Consent and regional privacy choices: Where local law requires a consent or opt-out choice for advertising (for example in the European Economic Area and the UK, or under United States state privacy laws), the App presents the appropriate message from Google's Privacy & Messaging platform the first time it applies to you. If you are in a region where an ongoing opt-out choice is required, the App's Settings screen shows a Privacy options item that re-opens that choice at any time.
• Removing interstitial ads: A one-time in-app purchase removes interstitial advertisements. Buying it stops interstitial ads being requested for your installation; optional rewarded ads remain available only if you choose to watch one. See Purchases below.

Purchases

The App offers a single optional one-time purchase that removes interstitial advertisements. All payments are processed entirely by the app store you downloaded the App from — the Google Play Store or the Apple App Store. Those stores handle the entire transaction: the payment method, billing, receipts, and any refund. We never receive, see, or store your payment card details, bank details, or billing address.

What the App stores is the entitlement alone — a simple on-device flag recording that this installation has bought the ad removal, so that interstitial ads are no longer requested. This flag is kept locally on your device and is not linked to your name or contact details. To restore a previous purchase on a new device or after reinstalling, Google Play returns your existing purchases to the App automatically, while on iOS you can use Restore Purchases in the App's Settings screen; in both cases the store confirms the purchase to the App without disclosing your payment details to us.

The stores provide us with aggregated sales and payout reporting for our own accounting. Their handling of your purchase data is governed by Google's Privacy Policy and Apple's Privacy Policy respectively.

Daily Trials & Community Features (Opt-In Online Features)

The App includes optional Daily Trials and Community features that let you compete on a global daily leaderboard and connect with other players. Using these features transmits a small amount of data to Google Firebase (Authentication, Firestore, and Cloud Functions) so that scores, profiles, and follow lists can be ranked and shared.

When you use these features, the following data is created and stored in our Firebase backend:

• Anonymous user identifier: The first time you open Daily Trials, the App signs you in with Firebase Anonymous Authentication. This generates a random user ID that is not linked to any email address, phone number, or real-world identity. The ID is stored on your device and re-used so your scores stay associated with you across sessions.
• Gamer name: Before submitting your first score, you choose a gamer name (3–20 characters). This name is publicly visible to all other players on every leaderboard you appear on. Names are checked against a basic profanity filter and must be unique. Do not include personal information in your gamer name.
• Trial scores: When you finish a daily trial, your completion time, penalty count, and the daily's date are stored in Firestore alongside your anonymous user ID and gamer name. These score records are publicly readable by all other players for leaderboard display.
• Aggregate profile counters: The number of trials you have completed and your highest journey-mode level reached are stored alongside your anonymous user ID to surface on your in-app Profile screen.
• Profile icon: A shape-and-color choice you pick from the in-app icon picker is stored on your user record and shown next to your gamer name on leaderboards, profiles, and follow lists. Publicly visible.
• Journey progress mirror: Your highest journey-mode level reached, current lap number, and a coarse "last seen" timestamp are stored on your user record so the App can sort and surface other players. Publicly visible to other signed-in players in suggested-players, followers, and following lists.
• Follow graph: A list of players you follow and a list of players who follow you, with timestamps. Both lists are publicly readable by any signed-in player — any player can see who follows whom. Denormalized follower / following counts are also stored on your user record and are public.
• Block list: A private list of players you have blocked, with a private block-count counter. Only you can read your block list. Blocking severs existing follow edges in both directions, prevents new follows from either side, and is not surfaced to the blocked player.
• Suggested players cache: A short, private list of other players the App may surface to you, refreshed periodically based on your follow and block sets. Private to you.

Pre-populated leaderboards: To avoid empty leaderboards in the feature's early days, the App's launch-period leaderboards are seeded with anonymized completion times derived in aggregate from prior journey-mode play (Firebase Analytics data). These seeded entries are labelled with generic names (e.g. Player 042) and contain no identifying information.

Deleting your Daily Trials and Community data: You can permanently delete all of your Daily Trials and Community data — your gamer name reservation, your stored profile counters, every score record, your profile icon, every follow / follower edge, your block list, all denormalized counters, your suggested-players cache, and any local replay history — at any time from the in-app Profile screen via the "Delete my Daily Trials data" action. This calls our backend to remove the records from Firestore. The deletion is irreversible.

Daily Trials and Community features require an internet connection. The App does not use these features, and does not transmit any of the data above, unless you actively open the Daily Trials or Community sections of the menu.

How We Use Collected Data

The usage, device, and attribution data collected through Firebase, AppsFlyer, and Google AdMob is used to:

• Monitor app stability and fix crashes or bugs.
• Understand which features and levels players engage with.
• Improve overall app performance and user experience.
• Measure which of our marketing campaigns lead to app installs and engaged players, so we can run our promotions effectively.
• Serve and cap the advertisements described above, measure how they perform, and prevent ad fraud.

We do not sell or rent your personal data. We share limited install and attribution data with our measurement partner (AppsFlyer) and with the advertising networks that deliver our campaigns, solely so we can measure the effectiveness of our own marketing; and we share the advertising data described above with Google so it can serve ads inside the App.

Locally Stored Data

The App stores your game progress (such as your current level and settings preferences) locally on your device using standard platform storage. This data is not transmitted to us or any third party.

Third-Party Services

The App uses the following third-party services that may collect or process data:

• Google Firebase Analytics: Provided by Google LLC. Firebase Analytics collects usage and device data as described above. Google's use of this data is governed by Google's Privacy Policy and the Firebase Data Privacy documentation.
• Firebase Authentication, Firestore, and Cloud Functions: Used only when you opt in to Daily Trials and Community features. These services store and serve your anonymous user ID, gamer name, trial scores, profile icon, journey-progress mirror, follow / follower graph, block list, and suggested-players cache so leaderboards, profiles, and follow lists can be displayed. Subject to the same Google / Firebase policies linked above.
• Firebase Remote Config: Used to remotely enable or disable optional features (including Daily Trials and Community features) without an app update. Remote Config does not collect personal information.
• Firebase Crashlytics: Used to receive crash reports so we can fix bugs. Reports include a stack trace, device information, and an anonymous installation identifier — no personal information.
• AppsFlyer: Provided by AppsFlyer Ltd. AppsFlyer is a mobile measurement partner that attributes app installs to our marketing campaigns, as described above. To do this it processes install, session, device, and (on Android) advertising-identifier data, and may share campaign-attribution results with the advertising networks that delivered a given campaign (for example Google or Meta). AppsFlyer's handling of this data is governed by the AppsFlyer Services Privacy Policy. These attribution results are also imported into Google Analytics (GA4) so the marketing source can be viewed alongside the anonymous usage data described above.
• Google AdMob (Google Mobile Ads SDK): Provided by Google LLC. AdMob selects and delivers the interstitial and rewarded advertisements shown in the App, and processes the device/advertising identifiers, IP address, ad-interaction, and app-performance data described in Advertising (Google AdMob) above for ad serving, frequency capping, measurement, and fraud prevention. Governed by Google's Privacy Policy and How Google uses information from sites or apps that use our services.
• Google User Messaging Platform (UMP): Provided by Google LLC. Presents the consent or opt-out message required in your region before ads are requested, and records your choice so it can be honoured and revisited.

The App is also distributed through the Google Play Store and Apple App Store, which may collect data independently in accordance with their own privacy policies. We encourage you to review the privacy policies of Google and Apple.

Children's Privacy

The App does not knowingly collect personal information from children under the age of 13 (or the applicable age of consent in your jurisdiction). The analytics data collected by Firebase does not identify individual users. If you believe a child has provided personal information to us, please contact us at the email below, and we will take steps to delete such information.

Data Retention

Firebase Analytics data is retained for up to 14 months, after which it is automatically deleted. You can reset your app instance identifier at any time by uninstalling and reinstalling the App.

Install and attribution data processed by AppsFlyer is retained in accordance with the AppsFlyer Services Privacy Policy. On Android you can reset or delete the advertising identifier used for attribution at any time from your device's Ads settings.

Advertising data processed by Google AdMob is retained in accordance with Google's Privacy Policy and the retention practices described in How Google uses information from sites or apps that use our services. On Android, resetting or deleting the advertising identifier from your device's Ads settings breaks the link between future ad requests and the previous identifier.

Daily Trials and Community records (anonymous user ID, gamer name, score documents, aggregate profile counters, profile icon, journey-progress mirror, follow / follower edges, block list, denormalized counters, and suggested-players cache) are retained indefinitely so that historic leaderboards and follow lists remain meaningful, unless you delete them using the in-app "Delete my Daily Trials data" action on the Profile screen. Deletion is irreversible.

Data Security

We rely on Google Firebase's security infrastructure to protect analytics data. While no method of electronic transmission or storage is 100% secure, Firebase employs industry-standard security measures to safeguard the data it processes. Game progress stored locally on your device is protected by your device's own security measures.

Your Rights

Depending on your location, you may have rights regarding your personal data under laws such as the GDPR (EU/UK), CCPA/CPRA (California), or other applicable privacy regulations. These rights may include:

• The right to access the data collected about you.
• The right to request deletion of your data.
• The right to opt out of data collection.

To exercise these rights or ask questions, please contact us at the email below. You can also reset your analytics identifier by uninstalling and reinstalling the App, or disable analytics data sharing through your device's privacy settings. On Android, you can additionally reset or delete the advertising identifier used for advertising and marketing attribution, and opt out of ads personalisation, from your device's Ads settings; on iOS, you can withdraw tracking permission at any time in Settings → Privacy & Security → Tracking, which stops the IDFA being used. If your region requires an ongoing advertising opt-out choice, the App's Settings screen shows a Privacy options item that re-opens it — see Advertising (Google AdMob) above. For Daily Trials and Community data specifically, the in-app Profile screen offers a one-tap "Delete my Daily Trials data" action that removes all of your records — scores, profile icon, journey-progress mirror, follow / follower edges, block list, denormalized counters, and suggested-players cache — from our backend.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this privacy policy or the App, please contact us at:

Gleeful Moment Games LLC
Email: support@gleefulmomentgames.com